Baklavity

A Somerset based, family- run bakery specialising in high quality traditional Libyan sweets made by hand and heart. Their Baklava is crafted using only premium, locally sourced ingredients merging the South West with the flavours of Tripoli. To do that, they were seeking a refined and elegant essence to their visual storytelling, something that would reflect their Libyan roots and culture whilst translating to a western audience.

The challenge was getting that balance right, using Arabic typography as an accent and colour themes from traditional Libyan fabrics combined with simple logo markings and strap-line. The branding also had to have the flexibility to allow them to grow as the business does without exceeding the budget framework.